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Channel: Beacon Dodsworth » Feeding your business
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Franchise planning: Ensuring franchisee’s investments are a success

After proving a pilot franchise but before generating revenues from franchisees, money is tight but the franchiser needs to grow the model by selling as many franchises as possible. This is where BD...

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Get more customers… (Part One)

Once you know who your best customers are you can find more like them. If you have never analysed your customer database before then you are likely to be surprised. Over the years I have visited quite...

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Get more customers… (Part two)

In my previous post I mentioned recency, frequency, value analysis… Now it is time to add the geographic dimension, especially if you provide your product from a location. This could be a store,...

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Keeping Your Database Up to Date

It’s very important that you check the contacts on your database and update them. One of the things that does change over time is postcodes and we have a page of free tools and data on our site that...

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Is Your Business Geared Up for the Tour de France?

The route of the le Grand Depart of the Tour de France was finally released today after much anticipation, taking in such stunning landscapes like Ilkley Moor and the beautiful cities of York &...

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How 2011 Census Data Connects You With Your Customer

It doesn’t matter what the size of a business is, we all need to gather information in order to help us make those important decisions. With the new Census 2011 data we can find out more about our...

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Loving Local – How Targeting Close to Home Creates a Successful Marketing...

With the rise of digital advertising and the decline of the local print media why are local campaigns still so important? For a start people tend to spend the majority of their income within a few...

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